tailieunhanh - presentation zen Simple ideas on presentation design and delivery phần 4

Đó là tốt đẹp, nhưng không phải nhiệm vụ quan trọng. Nhưng điều này không phải là thiết kế cho tôi, mà đúng hơn là "trang trí." Trang trí, cho tốt hơn hoặc tồi tệ hơn, là đáng chú ý, đôi khi Ông có thể có vấn đề bức xúc, người không nhưng ông đặt những người sang một bên để ông có thể được hoàn toàn "có." | Dakara Nani So What In Japanese I often say to myself dakara nani or sore de. which translates roughly as so what or your point being. I say this often while I am preparing my material or helping others prepare their talks. When building the content of your presentation you should always put yourself in the shoes of the audience and ask so what Really ask yourself the tough questions throughout the planning process. For example is your point relevant It may be cool but is it important to further your story or is it included only because it seems impressive to you but few others Surely you have been in an audience and wondered how what the presenter was talking about was relevant or supported his core point. If you can t really answer that question then cut that bit of content out of your talk. Can You Pass the Elevator Test If dakara nani does not work for you then check the clarity of your presentation s core message with the elevator test. This exercise forces you to sell your message in 30-45 seconds. Imagine this is the situation You have been scheduled to pitch a new idea to the head of product marketing at your company one of the leading technology manufactures in the world. Both schedules and budgets are tight this is an extremely important opportunity for you if you are to succeed at getting the OK from the executive team. When you arrive at the admin desk outside the vicepresident s office suddenly she comes out with her coat and briefcase in hand and says .sorry something s come up give me your idea as we walk down to my car. Imagine such a scenario. Could you sell your idea in the elevator ride and the walk to the parking lot Sure the scenario is unlikely but possible. What is very possible however is for you to be asked without notice to shorten your talk down from say 20 minutes to five minutes or from a scheduled one hour to 30 minutes . Could you do it True you may never have to but practicing what you would do in such a case forces you to get your .