tailieunhanh - 2011 STATE OF DIGITAL MARKETING REPORT

Previous interventions had been aimed at mothers of children, using participation in the WIC program as a channel for communication. The formative research and conversations with the African American community suggested that grandmothers were more frequently the chitterlings preparers and would serve as role models to younger women. Thus, the primary target audience was women who prepare chitterlings — older, African American women who, as grandmothers, are often also caregivers for infants. Secondary audiences were identified as community leaders/gatekeepers such as pastors and church leaders, retail grocery associations, chain grocery stores, major pediatric hospitals, and health care providers. . | webmarketing 11213 2011 . STATE OF DIGITAL MARKETING REPORT EXECUTIVE SUMMARY This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey which spans across the areas of Search Engine Optimization SEO Pay-Per-Click PPC and Social Media Marketing. Over 500 marketing professionals - two thirds B2B and the rest B2C - completed the survey. The results show that while lead generation and sales are the top two most important objectives of digital marketing SEO makes the biggest impact on lead generation across the board. B2B of participants say the most important objective is to generate leads. Not surprisingly more companies outsource PPC than SEO and a whopping keep Social Media Marketing in-house. And speaking of Social Media Facebook is the leading social network by far with Twitter slightly surpassing LinkedIn of B2C companies are the most active on Facebook followed by on Twitter and on LinkedIn. B2B companies are active more evenly across all three leading networks Facebook Twitter and LinkedIn. of marketers surveyed say they have generated leads from social media sites with over 55 of them having closed deals from social media leads. Because of this success 60 of respondents plan to increase social media marketing budget in 2012 compared to for SEO and for PPC. For more information please continue with the pages that follow. B2C of participants say the most important objective is to generate sales. SEO makes the biggest impact on lead generation for both B2B and B2C followed by PPC and Social Media. WHICH MAKES THE BIGGEST IMPACT ON YOUR LEAD GENERATION GOALS SOCIAL MEDIA MARKETING PPC B2C B2B webmarketing 112 3 2011 RESPONDENT DEMOGRAPHICS INDUSTRY AND COMPANY SIZE WHO PARTICIPATED IN THIS SURVEY HOW MANY EMPLOYEES WORK AT YOUR COMPANY 1-10 11-50 51-200 500 . RESPONDENTS 201-1 000 Over 1 000 webmarketing 112 3 .

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