tailieunhanh - Niche Marketing for Small Ruminants

In 1989, a severe form of diarrhea in African American infants in Georgia, caused by the bacterium Yersinia enterocolitica (YE), was first associated with home preparation of chitterlings. Each subsequent November and December, Women, Infants, and Children (WIC) clinics offered flyers and short lectures that emphasized hand washing and protecting children from exposure to chitterlings. However, data collected at one hospital in 1996 showed that annual winter peaks of cases continued despite the WIC-based intervention. Strong cultural traditions surround the preparation of chitterlings, with holiday preparation recipes passed down through the generations. A potential barrier to changing chitterlings preparation behavior was the fear that boiling would “boil in. | ALABAMA A M AND AUBURN UNIVERSITIES Niche Marketing for Small Ruminants ALABAMA COOPERATIVE Extension SYSTEM Your Experts for Life UNP-98 Introduction The meat goat industry is one of the fastest growing components of agriculture within the United States. According to the United States Department of Agriculture s National Agricultural Statistics Service the overall goat population continues to increase annually throughout the United States. While the sheep industry has seen a declining interest in wool sheep there has been an increasing interest with raising hair sheep meat-type sheep . Opportunities exist to produce and market sheep and goats because of the significant influx of immigrants to the United States. Goat meat is a commonly consumed red meat throughout the world. As various ethnic groups from around the world relocate to the United States they actively seek goat and lamb meat. Such demand creates an ideal marketing opportunity for goat and sheep producers. Although marketing opportunities are increasing for goats and sheep knowledge regarding effective marketing opportunities may be a limiting factor for potential and existing producers. They should be aware of their marketing outlets and options so that they can determine the most effective and economically beneficial opportunity for their situation. Small ruminant producers could fail to receive maximum potential market price when selling their animals if they are not well versed regarding how and when to selectively market their product. Producers probably are aware of direct and indirect marketing opportunities but they may be unaware of peak marketing opportunities based on ethnic holidays consumer preference and other situations. Based on these conditions there are times of the year when buyers are willing to pay more for goats and sheep. Without adequate market research producers may not receive a fair market price for their product. Marketing Livestock marketing involves two components .

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