tailieunhanh - The Basics of Social Marketing - How to Use Marketing to Change Behavior

The Basics of Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources, many of which are available free of charge. Visit or check the More Resources For You section at the end of this publication for more information | The Basics of Social Marketing How to Use Marketing to Change Behavior from the Social Marketing National Excellence Collaborative Collaborating for a New Century in Public Health THE BASICS OF SOCIAL MARKETING The Basics of Social Marketing is one of several social marketing resources available for public health professionals from Turning Point and the Turning Point Social Marketing National Excellence Collaborative funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources many of which are available free of charge. Visit or check the More Resources For You section at the end of this publication for more information. Acknowledgements The Basics of Social Marketing was developed under the auspices of the Turning Point Social Marketing National Excellence Collaborative one of five national collaboratives working to strengthen and transform public health as part of the Turning Point Initiative. Seven states and two national partners participated in this project Illinois Ohio Maine Minnesota New York North Carolina Virginia the Association of State and Territorial Health Officials and the Centers for Disease Control and Prevention. The Robert Wood Johnson Foundation provided financial support for this endeavor. We would like to acknowledge the following individuals for their contributions to this work. Contributing Consultant Rebecca Brookes Director of Social Marketing Planned Parenthood Federation of America Inc. Contributing Members of the Turning Point Social Marketing National Excellence Collaborative Deborah Arms Chief Division of Prevention Ohio Department of Health Debra Burns Director Office of Public Health Practice Minnesota Department of Health Patti Kimmel Chief Division of Health Policy Illinois Department of Public Health Mike Newton-Ward Social .