tailieunhanh - Sales & Marketing Creativity & Innovation for Your Book

Laura Bruney, Executive Director of the Arts & Business Council of Miami says, “The 101 list came about when one of our steering committee members thought people would respond [to a list of ideas] and they did! The steering committee came up with some unique items for the list. We focused on innovative and unique promotional opportunities between business and the arts. We also tried to emphasize neighborhood marketing—promoting the event/performance in the area surrounding the theatre or performance site.” When looking at the suggestions on this list, consider your target customers. Try to see things through the Target customer’s point-of-view. Will they respond well to this. | SAGE the natural home for authors editors societies Sales Marketing Creativity Innovation for Your Book Global Reach SAGE is committed to the global dissemination of information and our marketing department develops plans and strategies to reach the widest readership possible extending the exposure of each and every publication. SAGE s affiliate companies in California and India in conjunction with distributors worldwide ensure the sales of SAGE books through concentrated international marketing campaigns. This enhanced worldwide visibility endures as a premium for SAGE authors and editors. Our Sales Team SAGE has an international sales force that visits bookshops wholesalers and library suppliers throughout the world. We have offices in London New Delhi Los Angeles and Singapore that handle sales and marketing activity in the UK and Europe South Asia North Central and South America and SouthEast Asia respectively. In addition to this we have agents and representatives in South Africa Central and North Africa the Middle East Korea Japan and the Philippines and distributors in Australia and New Zealand. We have excellent relations with the head offices of the key bookselling chains such as Waterstone s Blackwell s and John Smith s in the UK and Selexyz formerly BGN in the Netherlands. We also work closely with the major online retailers including Amazon and The Book Depository. Most SAGE titles are included in the Look Inside feature on Amazon which allows potential customers to read sections of your book before deciding to buy. SAGE is also part of the Amazon Advantage scheme which means that once your title has been published it will be available to customers within 24 hours. With enhanced opportunities offered by the ever-expanding online supply chain we are also regularly establishing relationships with new online retailers such as Books Express and PCS Books. Our sales representatives pursue a programme of campus-visits in the UK Europe and East Asia where .