tailieunhanh - Online Marketing Guide: Important Tips for Improving Your Online Visibility

Brief History: A short statement about the history of your organization can be useful for press releases, public service announcements, emails, flyers, newspaper and magazine interviews, and other press coverage. It is usually written as a narrative, possibly including details about the organization’s artistic vision, previous exhibits/performances, or any awards received. Mission Statement: A mission statement describes what the organization does, whom it serves, and what it intends to accomplish. It should be easily understood and succinct. Board of Trustees: A list of your Board of Trustees should be available. This list should include the trustee’s name, professional affiliation, and any title they hold on your board. Images:. | Online Marketing Guide Important Tips for Improving Your Online Visibility Important Strategies for Any Small or Medium Sized Business By Bowker Commerce Group June 2012 Bowker an affiliated business of ProQuest Online Marketing Guide Important Tips for Improving Your Online Visibility Utilize these tips for improving your business s online visibility. The list is based on research conducted by the industry s leading experts. The tips are ranked by difficulty level. Some you can do on your own while others may require professional assistance. Remember that being visible on the Internet requires ongoing maintenance. Factors that influence your visibility change all the time. Look to work with a service provider that specializes in these types of services. Tip 1 Claim your Local Business Listing Claim . verify your business listings on the relevant online resources . search engines like Google and Yahoo and directory sites like CitySearch and Yellowpages . Why It s Important Claiming your listing will get you better rankings on search results show customers the correct information about your business and prevent your listing from getting hijacked . edited by someone who is not the business owner . What It Requires 1. Visit the relevant search engines and directory sites. 2. Find the Claim your business link. 3. Validate correct your business details and claim it. Tip 2 Update your full and accurate address on all local business directories search engines and your website As simple as this sounds hundreds of businesses fail to take this crucial step - which can translate into lost dollars. Take the time to check that every relevant site lists your business s correct address phone email website and any other contact details. Why It s Important An updated address generates a sense of trust for customers and search engines as well as helps more customers find you. Online Marketing Guide Important Tips for Improving Your Online Visibility What It Requires 1. .