tailieunhanh - MOBILE APPLICATIONS 2008

Today’s smartphones, tablets and connected devices are virtually all GPS enabled thus allowing for a myriad of location oriented marketing opportunities. The types of service and marketing described in the sections below are just the beginning – the MMA will continue to monitor the situation globally and provide topical updates as they present themselves. Types of Location Based Services: Below are common types of Location Based Services for consumers and enterprises. Many Location Based Services today combine concepts from several of the types listed below. The examples below are described in terms of functionality. Many of them could, in fact, be realized via a variety of mobile. | mobile marketing association Mobile Applications mobile marketing association Mobile Marketing Association I Version I. 0 Mobile Applications Mobile Applications Mobile Applications as an Advertising Example 1 Mobile Game Advertising - Movistar Example 2 Mobile Game Advertising - The Example 3 Student SMS The Ad Mobile Application Advertising Mobile Application Ad Serving Mobile Application Ad-Serving and Ad Targeting and Mobile Application Advertising Response How to Buy Advertising in Mobile Success Outlook and Next II. 0 Who We Contact Glossary of The materials found in this document are owned held or licensed by the Mobile Marketing Association and are available for personal non-commercial and educational use provided that ownership of the materials is properly cited. Any commercial use of the materials without the written permission of the Mobile Marketing Association is strictly prohibited. 2008 Mobile Marketing Association USA 1670 Broadway Suite 850 Denver CO 80202 Mobile Applications I irrìmđ . . mobile marketing association Introduction Mobile advertising is a rapidly growing sector providing brands agencies and marketers the opportunity to connect with consumers beyond traditional and digital media and directly on their mobile phones. This document is an overview on mobile applications available to advertisers today including the benefits and considerations to optimize campaign effectiveness and strengthen consumer satisfaction. Mobile Applications Overview Mobile applications are a rapidly developing segment of the global mobile market. They consist of software that runs on a mobile