tailieunhanh - Mobile Marketing Tips: Sharing best practices to help your business grow

Buying advertising on the Mobile Web is similar to buying display advertising on the Internet. Graphical, interactive display ads are the predominant ad unit. In most cases, Mobile Web banner ad impressions can be purchased on a cost per thousand (CPM) or a cost per click (CPC) basis. Mobile offers targeting possibilities beyond that of traditional media. As this develops further, we would expect to see a range of targeting options made available covering context, demographic and behavioral attributes. Any targeting options made available will comply with existing national level, legal and regulatory frameworks governing privacy and personal data. Some operators and publishers that have Mobile Web sites sell mobile ads directly,. | MOBILE MARKETING TIPS Kodak Sharing best practices to help your business grow Why mobile marketing 11 wasn t long ago when we asked the same question about social media. At that time we published a Social Media Tips guide to share some of our thoughts and first-hand experiences using social media for our business. Many partners and customers requested a copy of the guide and thanked us for making their move to social media easier to navigate. This mobile marketing guide is more of a why get involved rather than a how to because to be honest mobile marketing is so new and evolving so fast we re still learning. But one thing we know for sure is that mobile marketing is rapidly becoming a major communications channel for reaching our customers. The most direct and personal of all media channels these days is mobile phones. They enable us to remain connected 24 7. No need to log onto the Internet or roam around town looking for a hot spot. Mobile devices are always hot. A marketer s dream is to engage in meaningful two-way conversations with people who are truly interested in their brand and mobile gives you that direct line of communication constantly. Mobile marketing is quickly growing beyond the experimental and is showing tangible results. Two examples are Barack Obama s unprecedented mobilization of supporters during his presidential campaign and the incredibly successful American Idol reality show where over 20 million mobile users text their votes each week. Mobile apps for the iPhone and other smart devices are enabling access to online communities like Facebook and Twitter but more importantly to established companies like Target Barnes and Noble the Wall Street Journal and Kodak. This is a fresh innovative way to reach your customers and give them access to your brand at any time wherever they are. Kodak has already begun mobile marketing activities. For example KODAK Gallery our online photo sharing site has an iPhone app that makes it easy to upload and .