tailieunhanh - Anh văn chuyên ngành thư ký part 3

Tham khảo tài liệu 'anh văn chuyên ngành thư ký part 3', ngoại ngữ, anh văn thương mại phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 38 SPECIAL ENGLISH FOR SECRETARIES If you need anything just come up to the office. We are ready to help you in any way we can. Sincerely yours L. Moe That s splendid Sue. I believe you ve included all the important points. Now please get off a short note to cosmetic supervisors of stores on your list. Inform them that our people will soon visit them and will explain all about Magic Mask. Enclose some information. Convey a personal touch. We have to sell the idea to them if they are to sell our product. Try to arouse their enthusiasm. SUE Vai asked me if we were going to print new brochures. The Before and After idea is a little old by now. We need a new gimmick something fresher. MOE Sue you ve got it That s the idea. Fresh That s the reason we decided to present Magic Mask in the spring new life. Ask Vai to come in. Vai enters. VAL What s your fresh idea MOE That s for you to decide. How about getting out a new bulletin Perhaps we can use some of Tate s photos. VAL That s a good idea. Would you be willing to give a discount to every person who presents a coupon MOE Well . . . yes or a free facial in the department stores. Our booklet Everything from Head to Toe describes our other products. It s a good idea to give the entire line a boost. You make those decisions. VAL We could even have a cosmetician give demonstra- tions to women s clubs. MOE Good idea But why limit everything to women Why not include men Tate featured men in some of his ads. They were he-men too. Vocabulary arouse booklet bulletin Circulars n convey convince CREATIVE ADVERTISING 39 cosmetician coupon discount enclose facial n feature gimmick instruction sheet line sample supervisor Common Expressions by the way . . . check on get off a letter get out a letter give a boost he-man how about . . . in favor of Discussion 1. Are the instructions to the salespersons clear 2. Does Sue s letter stress the responsibility of a salesperson 3. What sales gimmicks are suggested 4. Give examples of gimmicks

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