tailieunhanh - Multi-Project Management: Strategy and Organization in Automobile Product Development

The following thesis project addresses the importance and key role of leadership in project management, particularly in the construction field. Project management is a carefully planned and organized effort to accomplish a specific one-time task. For example, constructing a building or implementing a new computer system, all need to be well-managed. Projects are conceived and completed by people, who are involved in the whole process of project execution and completion. Thus, project management not only requires an efficient project manager, but also a qualified leader who can lead the team effectively. . | Multi-Project Management strategy and Organization in Automobile Product Development Kentaro Nobeoka and Michael A. Cusumano MIT Sloan School of Management WP 3609-93 BPS Date September 11 1993 Multi-Project Management Strategy and Organization in Automobile Product Development Kentaro Nobeoka Michael A. Cusumano MIT Sloan School of Management Numerous researchers have undertaken studies of how effective and efficient new product development projects have been in various industries. Most of the empirical research has focused on individual projects. In automobiles and other industries however most large manufacturers have several product lines and constantly develop new products to replace existing products or to add completely new product lines. Each project within a firm has at least some linkages both technologically and organizationally with other on-going projects and past projects within the firm. Therefore managing the way different projects interact organizationally or relate to each other technically is extremely important for a firm to leverage its engineering and financial resources as well as an existing technology and design across as many projects as possible. Nonetheless there has been little research that explores multi-project management and its impact on either market or organizational performance. The purpose of this research project is to explore product-development strategies and organizational processes used in the management of multiple projects. An underlying hypothesis is that differences in inter-project strategy and management should influence the efficiency and effectiveness of an entire firm in new product development as well as the performance of individual projects. Specifically this research project will examine three questions. First what is the potential influence of different types of inter-project strategies on market competitiveness In this section we argue that managing concurrent interactions effectively between multiple .

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