tailieunhanh - Website Optimization: Speed, Search Engine & Conversion Rate Secrets

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web | speed Search Engine Conversion Rate Secrets I f Optimization O REILLY Andrew B. King Advance Praise for Website Optimization Andy King has drawn attention to the inherent synergy between search engine marketing and web page performance. Andy is a thought leader and genuinely understands the complexity of website optimization. The depth of research and experience in this book is astonishing. This book is a must-have for best practices to optimize your website and maximize profit. Tenni Theurer Engineering Manager Yahoo Exceptional Performance Thoughtful and rich in examples this book will be a useful reference for website designers. Vint Cerf Internet pioneer Andy King has done it again His latest book will help make your website better faster and more findable. This is destined to become the definitive guide to web optimization. Peter Morville author of Ambient Findability and coauthor of Information Architecture for the World Wide Web Website Optimization brings together the science the art and the business of Internet marketing in a complete way. From persuasion paths to search engine algorithms from web page load performance to pay-per-click campaign management and from organic search ranking metrics to multivariate testing this book is a resource that goes from soup to nuts. Jim Sterne Andy King has distilled years of research and experience into a cohesive approach designed to get maximum value from your website. The book explains what measurable objectives to focus upon to increase website traffic and improve the value of the experience to your customers and your bottom line. Andy King provides a comprehensive set of concrete practice-oriented principles strategies experimental methods and metrics illustrated with clear studies that provide the know-how to achieve your objectives. To me as a researcher what is particularly impressive is how all of this is backed by scientific studies and how the approach is rooted in experimental techniques and .