tailieunhanh - The Coming Change in Social Media Business Applications

The revised ADA rules and the 2010 Standards contain new requirements for elements in existing facilities that were not addressed in the original 1991 Standards. These include recreation facilities such as swimming pools, play areas, exercise machines, miniature golf facilities, and bowling alleys. Because these elements were not included in the 1991 Standards, they are not subject to the safe harbor. Therefore, on or after March 15, 2012, public accommodations must remove architectural barriers to elements subject to the new requirements in the 2010 Standards when it is readily achievable to do so. For example,. | WHITEPAPER SURVEY The Coming Change in Social Media Business Applications Separating the Biz from the Buzz by Josh Gordon socialmediatoday The Web s Best Thinkers on Social Media and Web INTRODUCTION Social Media Today .Biz Introduction A SHIFT IS COMING IN HOW ORGANIZATIONS USE SOCIAL MEDIA Companies have been using social media primarily as a general communications tool mostly for public relations and marketing. That s about to change as businesses discover its value as an essential tool for customer engagement providing lead generation immediate customer contact and customer interaction. TABLE OF CONTENTS Part Part Part In METHODOLOGY Social Media Today is an online social community focused on issues in the social media world. This survey was conducted of its members and visitors who are actively involved professionally in social media. The results shown here are based on a sample of 632 survey respondents collected between March 13 2009 and April 4 2009. Four factors are driving this trend. First due to the rapid rise in the popularity of social media the number of potential customers engaged on social media sites was previously underestimated by many organizations. Second in the current economic downturn where there are fewer customers in general finding them and engaging them are much higher priorities. Third there is now a Main Street acceptance of social media as a powerful persuasive tool. Regardless of political affiliation managers everywhere recently noticed that the largest and most successful social media campaign in history helped elect Barack Obama President of the United States. Finally there has been a breakdown in traditional lead-generation programs. With more customer contact moving online it is easier than ever for a client to ignore messages from potential suppliers. Social media can help break the ice. Why this study Social media is getting a lot of media coverage but all the attention does not

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