tailieunhanh - A Guide to Financial Management for SMEs

The Company believes that the non-GAAP financial measures revenues excluding traffic acquisition costs ("TAC"), operating income before depreciation and amortization and free cash flow are helpful, when presented in conjunction with the comparable GAAP measures of gross profit, income from operations, and cash flow from operating activities. Revenues excluding TAC is defined as gross profit before other cost of revenues. We believe this performance measure is useful to management and investors as it is more comparable to our historical profitability, because traffic acquisition costs paid to affiliates of Overture Services,. | A Guide to Financial Management for SMEs September 2012 This document has been compiled by on behalf of ICAEW ACCA sil Ernst Young Quality In Everything We Do n I Department for Business J I Innovation Skills BUSINESS IN YOU Good financial management is critical to the success of any business. Without it a business can be set for failure from the start. Around 400 000 new businesses start-up in the UK annually but one-third of start-ups ceased trading within three years. It s not a lack of customers or products that will destroy a business - it s a lack of cash. Financial decisions made at an early stage can be the most important as well as the most difficult. The ability to have the right finances in place and plan financial matters effectively can help a business grow and adapt to a changing economic environment. In collaboration with the UK Government s Business in You campaign - the ICAEW ACCA and Ernst Young have produced this publication to highlight the importance of financial management across the various stages of business development. It draws attention to the financial questions a business owner needs to consider and the sources of qualified external advice that will help a business grow. We hope this publication with its range of insights helps business of all sizes to reach their growth potential through good financial management. According to independent research t Only 20 seek advice before applying for a loan. Only 1 in 3 has a business plan. 15 didn t apply for finance despite wanting it. mi 4 out of 5 financial decision makers have no formal training in financial matters. Only 25 of small businesses consider themselves strong at accessing external finance. Prepared by ICAEW Fatima Hassan Public Policy Manager ICAEW Henry Irving Head of Audit and Assurance Faculty ICAEW Clive Lewis Head of Enterprise ICAEW ACCA Glenn Collins Head of Technical Advisory ACCA Ernst Young Andrew Hobbs Associate Partner Regulatory Public Policy Ernst Young Zishan .