tailieunhanh - Design A Very Short Introduction phần 5

Các hình thức trong các tiện nghi như vậy được thể hiện, tuy nhiên, đặt câu hỏi về mối quan hệ giữa các nhà thiết kế của các đối tượng và người dùng của họ. Là đối tượng chủ yếu là đồ chơi của cái tôi của nhà thiết kế, trong một nỗ lực lôi cuốn để tạo ra muốn, hoặc là họ thực sự đáp ứng nhu cầu trong những cách đáp ứng, thậm chí tạo ra, người sử dụng về các cấp độ của cả hai ứng dụng . | The forms in which such conveniences are embodied will however raise more questions about the relationships between the designers of objects and their users. Are objects to be primarily the plaything of designers egos in a manipulative effort to create wants or are they truly to answer needs in ways responsive to even created by users on the levels of both application and meaning Design 54 Chapter 5 Communications Communications is here used as a shorthand term to cover the vast array of two-dimensional material that plays such an extensive role in modern life. Two-dimensional media forms have multiplied and expanded to a point where we are continuously bombarded with visual imagery. Their influence is pervasive in both positive and negative senses they can inform direct influence arouse confuse and infuriate. Switch on the television browse the Internet walk down a street read a magazine or go into a store and we are confronted with a huge array of signage advertising and social advocacy on a variety of scales. Some images will be permanent - a street sign for example - but in comparison to objects a much greater proportion of communications is ephemeral such as newspapers and advertising materials. Another important difference between objects and communications should also be noted. Objects can exist as visual forms in their own right and can be used without any other reference. A vase or Lego building blocks for children for example do not necessarily require any accompanying text in order for them to be used or understood. They have visual or tactile qualities that communicate directly with great effect. Two-dimensional images however are different. As a means of personal expression they communicate with great immediacy. They can have a profound effect in stimulating a range of reactions although this may not be exact or capable of 55 Design 15. Competition made visible Hong Kong street signs calculation in advance. For practical purposes however in forms such