tailieunhanh - Design A Very Short Introduction phần 3

Một giải pháp cho một vấn đề thực tế mà bỏ qua tất cả các khía cạnh của việc sử dụng của nó có thể là thảm hoạ, có thể nói, trang thiết bị y tế nếu được điều trị như một phương tiện để biểu hiện cá nhân của hình ảnh thời trang. Cuốn sách này được dựa trên một niềm tin rằng thiết kế một cách sâu sắc các vấn đề cho chúng tôi tất cả trong vô số cách | Design Nevertheless a belief in asserting the power of art over industry continued - a concept that many idealistic artists hoped to realize in the aftermath of the Russian Revolution of 1917 using art through the medium of industry as a means of transforming Soviet society. The idea also had a powerful role in the doctrines of the Bauhaus a school founded in post-First World War Germany to address the problems of how society could and should be changed by harnessing mechanical production to spread the power of art throughout all levels of society. As an ideal it resonated in the consciousness of generations of twentieth-century designers educated in the tenets of the Bauhaus but the captains of industry were not ready to abandon their authority. The ideal of the artist-designer remains a significant element of modern design approaches with virtuoso designers such as Michael Graves or Philippe Starck attracting wide attention. However the ideal of the artist-designer as change-master of modern society has been little realized in practice. If Europe stimulated a profound body of design theory that stressed the role of art and craft in the United States a new scale of industrial technology and organization evolved by the 1920s and profoundly changed design practices. Through mass production based on huge capital investments giant businesses generated a wave of innovative products that fundamentally changed every aspect of life and culture in America with reverberations across the globe. To stimulate markets products needed to be changed constantly with mass advertising campaigns exhorting consumers to buy with abandon. A key example is the automobile which was first developed in Europe as a custom-built plaything for the wealthy but which with Henry Ford s Model T first produced in 1907 became accessible to the masses at ever-decreasing cost. Ford following the logic of mass production believed his single model was appropriate to all needs. All that was necessary was