tailieunhanh - App Store - Marketing and Advertising Guidelines for Developers

These guidelines are provided to help iOS Developer Program members correctly promote their aΣliation with the App Store on websites, advertising, and all other marketing communications. The guidelines include important information on using the App Store badges, best marketing practices related to the App Store, and details on the use of Apple product images. Important: Apple approval required All marketing or advertising materials in print or video format, or materials with high visibility in any format, must be submitted to and approved by Apple before publication or broadcast. Submit your initial concept, storyboard, or rough cut via email as described below. Allow a minimum of five to seven business days for a. | App Store Marketing and Advertising Guidelines for Developers September 2012 Contents Overview 3 App Store Badges Basics 4 Graphic Standards 5 Do s and Don ts 6 Examples 7 Featuring Apple Products Basics 8 Do s and Don ts 9 Examples 10 Custom Photography and Video Do s and Don ts 12 Promoting Your App Basics 13 Do s and Don ts 14 Audio and Video 15 Apps with Accessories Basics 16 Accessory Packaging 17 App Store Icon 18 Legal Requirements 19 App Store Marketing and Advertising Guidelines for Developers September 2012 2 Overview These guidelines are provided to help iOS Developer Program members correctly promote their affiliation with the App Store on websites advertising and all other marketing communications. The guidelines include important information on using the App Store badges best marketing practices related to the App Store and details on the use of Apple product images. Important Apple approval required All marketing or advertising materials in print or video format or materials with high visibility in any format must be submitted to and approved by Apple before publication or broadcast. Submit your initial concept storyboard or rough cut via email as described below. Allow a minimum of five to seven business days for a response. Note that no response from Apple in this timeframe does not grant approval of your materials. Apple can review work-in-progress materials however all final materials must be approved by Apple before broadcast or publication. All materials containing custom photography or video of Apple products must be submitted and approved by Apple before publication or broadcast. Marketing review Marketing materials for Apple review should be sent to appstoremarketing@ . Marketing includes any promotional communications that are not part of a paid media buy for example video trailers and tutorials printed newsletters and flyers and other printed promotions. Submit an example of your communication and briefly describe the app you are

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