tailieunhanh - MARKETING EDUCATION (0561) - TEST AT A GLANCE

Nutrition during childhood and adolescence is essential for growth and development, health and well-being. [1,2] Further, eating behaviors established during childhood track into adulthood and contribute to long-term health and chronic disease risk. [3,4] Numerous studies have consistently documented that dietary intake patterns of American children and adolescents are poor and do not meet national dietary goals. [5-8] In addition, US food consumption trend data show a shift over the past few decades. Children and adolescents are eating more food away from home, drinking more soft drinks, and snacking more frequently. [9-11] American children now obtain over 50% of their calories from fat or added sugar (32% and 20%, respectively). [12] The growing epidemic. | Marketing Education 0561 Test at a Glance Test Name Test Code Marketing Education 0561 Time Number of Questions Format 2 hours 120 Multiple-choice questions Content Categories Approximate Number of Questions Approximate Percentage of Examination I. Marketing Education Programs 17 14 II. General Business Principles 17 14 III. Marketing-Information Management and Planning 17 14 IV. Channel Management 12 10 V. Pricing 14 12 VI. Product Service Management 14 12 VII. Promotion 17 14 VIII. Personal Selling 12 10 About This Test The Marketing Education test is intended primarily for persons planning to teach marketing at the high school level. The test concentrates on the core foundations of knowledge and cognitive skills that are common to all marketing teachers including general business management entrepreneurship economics and program development. Also included are questions about professional information related to marketing education in general and questions about areas of specialization within marketing education. Because of the variations among marketing education programs some questions may refer to areas that may not have been studied. Therefore no one is expected to answer all of the questions on the test correctly. In addition this test may contain some questions that do not count toward your score. In general the topics will assess knowledge of relevant facts the application of principles the analysis of complex situations and the ability to synthesize information that is considered essential for a marketing education teacher. The examination is typically taken by examinees who have completed a bachelor s degree program in education with appropriate coursework in marketing education. The eight content areas include marketing education programs general business principles marketing-information management and planning channel management pricing product service management promotion and personal selling. Copyright 2011 by Educational Testing Service. All rights .

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