tailieunhanh - The 8 Step Guide to Podcast Marketing Basics

Even with the multitude of options for subscribing to podcasts, not everyone will choose to subscribe. The best way to ensure that as many casual visitors to your web site subscribe as possible is to make each episode downloadable and consumable right on your web site. Once a potential audience member visits an episode’s page, they should see immediately obvious ways to LISTEN NOW or WATCH NOW with nothing to install or subscribe to. Immediate gratification and fulfillment helps greatly to get someone to commit to being a subscriber. Give your audience members detailed show notes for each episode. This will help those who are skimming the web to quickly. | The 8 Step Guide to Podcast Marketing Basics Christopher S. Penn The 8 Step Guide to Podcast Marketing Basics Table of Contents Introduction Is your podcast worth talking about Is your podcast syntactically correct Can you find your podcast easily Can you subscribe to the podcast easily Is there a free sample Are you marketing where your audience is Are you reminding people to share Are you measuring your success About the Author by Christopher s. Penn. Learn more at on the web. 3 4 5 6 7 8 9 11 12 13 The 8 Step Guide to Podcast Marketing Basics Introduction This guide was assembled in preparation for a briefing I did with the US Department of Health and Human Services in concert with the CDC NIH HRSA and a few other federal agencies. As my tax dollars go to pay for their new media efforts I figured I d post up a few recipes for podcast marketing here to help them get the most bang for my bucks. I ll be using the Financial Aid Podcast as the example for the duration of this guide. To see the site in its full glory visit http There s a lot more to podcast marketing and marketing in general than this short little eBook guide can offer. This guide is intended only to give you a broad overview of some of the basics of podcast marketing. I m intentionally giving a miss to more complex marketing topics such as affiliate marketing viral marketing etc. because the basics need to be in place before you can do anything else. This guide also assumes that you have a podcast that you ve already created at least one episode and that you have a web site blog to support your podcast. Ready to get started Cover Photo Credit CC Chapman by Christopher S. Penn. Learn more at on the .