tailieunhanh - IAB Internet Advertising Revenue Report: An Industry Survey Conducted by PwC and Sponsored by the Interactive Advertising Bureau (IAB)

Conducted by PricewaterhouseCoopers LLP (“PwC”) on an ongoing basis, with results released quarterly, the “IAB Internet Advertising Revenue Report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported directly to PwC, publicly available online corporate data and information provided by online ad selling companies. The results reported are considered the most accurate measurement of Internet/online advertising revenues because the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues fromWeb sites, commercial online services, ad networks and e-mail providers, as well as other companies selling online advertising. The report is conducted. | IAB Internet Advertising Revenue Report An Industry Survey Conducted by PwC and Sponsored by the Interactive Advertising Bureau IAB 2010 Full Year Results April 2011 iab. pwc iab. Table of Contents Background 3 Executive summary 4 Detailed findings 5 2010 Fourth quarter and full year results Annual and quarterly trends Industry concentration Advertising formats Industry category spending Pricing models Appendix 22 Definitions Survey scope and methodology IAB board officers and directors Organization profiles PwC 2 iab. Background About the IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers LLP PwC on an ongoing basis with results released quarterly the IAB Internet Advertising Revenue Report was initiated by the Interactive Advertising Bureau IAB in 1996. This report utilizes data and information reported directly to PwC publicly available online corporate data and information provided by online ad selling companies. The results reported are considered the most accurate measurement of Internet online advertising revenues because the data is compiled directly from information supplied by companies selling advertising online. All-inclusive the report includes data reflecting online advertising revenues from Web sites commercial online services ad networks and e-mail providers as well as other companies selling online advertising. The report is conducted independently by PwC on behalf of the IAB. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results are published and individual company information is held in strict confidence with PwC. Further details regarding scope and methodology are provided in the appendix to this report. David Silverman PwC PwC