tailieunhanh - 2010 Email Marketing Benchmark Report

Doctors are obviously not undiscerning recipients of advertising and other forms of promotion. Smith (2003) says “Your opinion may not be bought, but it seems rude to say critical things about people who have hosted you so well.” He goes on to say that the easy dichotomy of pharmaceutical giants as villains and doctors as innocent victims is over-simplifying the situation. Clearly doctors need to use drugs in order to deliver their services, and it is also reasonable that firms should be allowed to promote their products. “But surely doctors should be looking also to independent sources of information, and. | MàrketingSherpa EXCERPT 2010 Email Marketing Benchmark Report Note This is an authorized excerpt from the full 2010 Email Marketing Benchmark Report. To download the entire Handbook go to http or call 877-895-1717 MarketingSherpa 2010 Email Marketing Benchmark Report Lead Author Sergio Balegno Senior Analyst Contributing Authors Stefan Tornquist Research Director Sean Donahue Senior Reporter B2B Email Research Editor Stefan Tornquist Research Director i Copyright 2000-2009 MarketingSherpa Inc. It is forbidden to copy this report in any manner. For permissions contact service@. For more copies visit http MarketingSherpa 2010 Email Marketing Benchmark Report Table of Contents Table of Director s Executive 1. Past Email Marketing Challenges Will Increase in Importance in 2. How Email Marketing Budgets Changed in 2009 by 3. Tactics That Take More Work Get Bigger 4. Marketers Are Happy With Social Media s Influence on 5. Email is Social and It s Not Going Chapter 1 Challenges to Achieving Email Marketing What Email Marketers Work Hardest to Email Marketing Objectives Ranked by Email Marketing Objectives Ranked Very Important by Organization Email Marketing Objectives Ranked Very Important by Target Email Marketing Objectives Ranked Very Important by Email List Primary Objective of Email Marketing Campaigns for Agency Balancing Objectives With Consumer Reaction to Branded Email Learning From Past Challenges and Preparing for Challenges Challenges to Email Marketing in the Past 12 Past Year s Top Email Marketing Challenges by Organization Past Year s Top Email Marketing Challenges by Target Past Year s Top Email Marketing Challenges by Organization Challenges .

• Marketing - Bán hàng
• appendaged thereunto
• Eclectic Medical
• decision making
• Competent family physicians
• altruist focused interventions
• ethically significant
• distinguished Homeopathic
• Owner Cooperative
• Economic Feasibility
• Agroforestry System
• consumption based asset
• potential harms