tailieunhanh - ECOMMERCE BENCHMARK GUIDE 2007

This paper reviews current marketing practices in the pharmaceutical sector, examining both consumer and doctor-oriented promotion. It presents examples of marketing practices and their impact on consumer and doctor behaviour. It identifies negative impacts of these practices which include misleading advertising, disease mongering and escalating costs. It goes on to argue the need for an independently-monitored code of practice for marketers in the pharmaceutical sector and a greater degree of consumer education for both end-users and those prescribing drugs. In May 2003 the British Medical Journal devoted a special edition to the relationship between doctors and pharmaceutical companies entitled“time to. | Market ng Sherpa Ecommerce Benchmark Guide 2007 229 Charts Tables Eyetracking Heatmaps EXCERPT Note This is an authorized excerpt from the full 294-page Ecommerce Benchmark Guide 2007 To download the entire Guide go to http or call 877-895-1717 ISBN 978-1-932353-64-8 MarketingSherpa Ecommerce Benchmark Guide 2007 Editor s Note Welcome to the 2007 edition of our Ecommerce Benchmark Guide. You ll find 223 charts and tables 98 brand new since last year and six new color eyetracking heatmaps. The goal is to provide practical stats and guidelines at your fingertips so you can Raise shopper-to-buyer conversions as well as buyer lifetime value Lower shopping cart abandons Improve search engine marketing ROI despite rising costs Perk up email opens clicks and conversions Compare your marketing stats to your peers Get marketing test and site revamp ideas approved by management Where did we get all of these stats metrics and guidelines from Four places all based in real-life 1. 2007 MarketingSherpa Surveys and Audits of Your Peers -America s Top Ecommerce Marketers Our thanks to the 1 913 ecommerce marketers who took our fairly extensive survey this January revealing their real-life budgeting strategies traffic-driving tactics and conversion data. We think this is the world s largest survey ever of ecommerce marketers. And the resulting data is phenomenal. In addition our research team conducted an audit of 250 US ecommerce sites including the largest ones as well as the more entrepreneurial ones. We signed up for your email used your customer service tools and reviewed your home page features to see what the norm is for 2007. Plus given how critical search marketing is for driving ecommerce traffic we examined your status by industry . apparel home electronics etc. in both organic SEO and paid search listings. 2. Three New MarketingSherpa Surveys of Online Shoppers In a new series of three surveys conducted in partnership with Prospectiv Guidester and

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• educational scheme
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• international consensus