tailieunhanh - Marketing Lessons from Walt By Drew McLellan

While vacationing with my family at Walt Disney World, I decided that I was going to capture some of the marketing genius that I believe began with Walt’s passion and has now grown into one of the world’s most powerful brands. I have long believed that Walt Disney’s genius was not animation or theme park design, but in truly understanding the human heart. Somehow, in the midst of ROI, measurability, counting clicks and studies that can track a person’s eye movements to see what part of an ad captures their attention first -- we have forgotten that marketing and branding is. | Marketing Lessons from Walt By Drew McLellan m MCLELLAN MARKETING GROUP where str-g-tegy an4 passion colli4e Marketing lessons from Walt While vacationing with my family at Walt Disney World I decided that I was going to capture some of the marketing genius that I believe began with Walt s passion and has now grown into one of the world s most powerful brands. I have long believed that Walt Disney s genius was not animation or theme park design but in truly understanding the human heart. Somehow in the midst of ROI measurability counting clicks and studies that can track a person s eye movements to see what part of an ad captures their attention first -- we have forgotten that marketing and branding is ultimately about wooing and winning someone s heart. Walt got that. I like to think that on some days I get it too. This series originally appeared on my blog Drew s Marketing Minute. I hope you ll stop by and share in the conversation. In the meantime please enjoy the heartwinning inspirations of Walt. Copyright 2006. All Rights Reserved First published @ http Surprise Marketing lessons from Walt We re all familiar with the golden oldie - the giveaway. Typically we ask customers to sign up to win or create some sort of contest. And then they wait to see if they won. And in most cases probably forgot they even signed up. To tie in with their yearlong theme The Year of a Million Dreams Disney has added a brilliant twist to the age-old favorite. They ve added surprise. Here s their twist. Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder to offer you a dream come true. Right now over a million extra-special dreams some thought impossible are being randomly awarded to people just like you. It goes on to list prizes that range from not having to stand in a single line all day more valuable than you can imagine to traveling around the world touring all of the Disney parks. No little .