tailieunhanh - MARKETING APPLE 5 SECRETS OF THE WORLD'S BEST MARKETING MACHINE

A strength is an asset or a resource that can be used to improve a community’s competitive position, such as a natural attraction, historic buildings, or a strong retail base. A weakness is just the opposite, a resource or capability that may cause your community to have a less competitive position, which can adversely affect tourism. For instance, empty commercial space or unattractive vacant buildings are categorized as weaknesses. Opportunities are developed from a tourist destination’s strengths, or set of positive circumstances, and can include tourist overflow from a nearby metropolitan city or the opportunity for special events within your. | MarketingApple 5 Secrets of the World s Best Marketing Machine. Steve M. Chazin Former Apple Marketing Executive and Consumer Marketing Expert A eBook web http email steve@ iPhone 603 930-2490 Steve CiHZiN lijjier Educai Sales DMskm ccotnt Execute ofthe ear n 9 Well Are these really Apple s secrets Apple Doesn t Have Some special place where their marketing secrets are kept unless of course you count their charismatic CEO s brain. The five secrets I offer here are careful deductions empirical results and the product of my career as an engineer sales rep product manager marketing executive parent son and avid consumer although not necessarily in that order. These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time I ve uncovered many ways that can enable any company to tap into people s innate desire to share their passion for products and help create lift -the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren t Apple s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time. All I ask is that you share this eBook with everyone and please come to to share your thoughts ideas and comments to improve on our collective secrets . Of Course The Real Secret is there are more than just five secrets. But you ll have to visit my website - or hire me -to learn the rest. Enjoy. Copyright holder is licensing this eBook under the Creative Commons License Attribution http licenses by Please feel free to post this eBook on your blog email it or link to it with whomever you believe will benefit from reading it. 1. Don t Sell Products. People buy .