tailieunhanh - THE RYAN CENTER PROMOTERS GUIDE: DEMOGRAPHIC AND MARKET OVERVIEW

Before deciding whether to buy a good or service, consumers often have the opportunity to gather information or simply spend time thinking about how much they would enjoy the good. Gathering or processing information is costly, in terms of money, time, and e¤ort. A rm, through its advertising, product design, and marketing strategies, can a¤ect these costs and make it easier or harder for consumers to assess whether a product is a good match for their needs or preferences. In this paper, we explore a monopolist rm s marketing strategy by characterizing the rm s choice of how costly it is for consumers to learn their valuations of. | MARKETING Our goal at the Ryan Center is to provide a unique and complex marketing strategy that maximizes all avenues of advertising and public relations in our market place in conjunction with the resources available through Global Spectrum to each show event that we host. These strategies are geared towards effectively utilizing the marketing budget to reach the target demographic for each show event and subsequently maximize ticket revenue. Marketing 101 for the Ryan Center lays out in detail the resources the venue has available in the market to reach specific target audiences. ------------------------DEMOGRAPHIC AND MARKET OVERVIEW------------------------ Designated Market Area Providence-New Bedford 1 374 300-Rank 53 Metro Survey Area Providence Warwick-Pawtucket 1 374 300-Rank 41 RI Demographics Population 1 053 209 Individuals under 5 yrs old Individuals under 18 yrs old Individuals 65 yrs old Females Caucasians African Americans Hispanic Latinos Asians Median Household Income 54 562 Bristol County MA Demographics Population 547 433 Individuals under 5 yrs old Individuals under 18 yrs old Individuals 65 yrs old Females Caucasians African Americans Hispanic Latinos Asians Median Household Income 56 026 New London County CT Demographics Population 266 830 Individuals under 5 yrs old Individuals under 18 yrs old Individuals 65 yrs old 14 Females Caucasians African Americans Hispanic Latinos 7 Asians Median Household Income 67 484 MEDIA BUYING The Ryan Center prides itself on the great relationships it has with all of the radio stations television stations print publications and outdoor advertisers in our market. We can assist you in securing and placing cash and trade schedules as well as promotions viral marketing elements bonus spots and exposure at community events. We will also work with our representatives to secure third party partners. THE RYAN CENTER .