tailieunhanh - How to Develop an Interactive Marketing Strategy

The internet has provided the global audience instant information, broad connections to billions and a revolutionary form of communication. However, for all of this seemingly effortless access to consumers, the internet has traditionally been a complex problem for marketers. Numerous organizations either do not have or maintain an appropriate interactive / internet marketing plan. More still simply include an isolated online component, typically a banner advertising campaign, in an overall marketing plan. And those organizations with an interactive marketing plan often face the challenge of new technology, new opportunities and campaign measurement. How do you build an interactive marketing strategy? What are the key building blocks. | The internet has provided the global audience instant information broad connections to billions and a revolutionary form of communication. However for all of this seemingly effortless access to consumers the internet has traditionally been a complex problem for marketers. Numerous organizations either do not have or maintain an appropriate interactive internet marketing plan. More still simply include an isolated online component typically a banner advertising campaign in an overall marketing plan. And those organizations with an interactive marketing plan often face the challenge of new technology new opportunities and campaign measurement. How do you build an interactive marketing strategy What are the key building blocks that should be included This toolkit How to Develop an Interactive Marketing Strategy will describe the basic pieces and steps that are commonly utilized when creating an interactive internet marketing plan. To ensure that this toolkit is beneficial to a wide range of marketers this process has been divided into four steps Plan Accumulate Activate and Measure. In addition the toolkit contains several resources including an interactive dictionary tips best practices helpful websites and recommended books. While this toolkit provides a wealth of information it should be used as a basic outline for approaching an interactive marketing plan rather than an exact method to use in every campaign. Keep in mind that the advantage and challenge of internet marketing is that no two campaigns are exactly alike. Interactive Marketing vs. Internet Marketing As with all terminology the descriptive words interactive and internet mean two slightly different things when applied in a marketing sense. Before we review the fundamental processes and techniques within interactive marketing let s review what these two terms mean. Interactive Marketing Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based .