tailieunhanh - Marketing Automation RFP and Planning Guide

Finding the right marketing software partner for your company can be a challenge. To succeed, you need a comprehensive understanding of your organization’s needs, cross-functional support, and a process to get you to the finish line. This sample RFP will help you think through the various components of a successful marketing partnership, align on the key questions and concerns for your end goal, and choose a long-term, results-oriented marketing partner who understands your challenges and has a solution to solve them. An RFP should help your company identify the right partner to support your marketing goals for many years to. | Marketing Automation RFP and Planning Guide A Publication of An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing software partner for your company can be a challenge. To succeed you need a comprehensive understanding of your organization s needs cross-functional support and a process to get you to the finish line. This sample RFP will help you think through the various components of a successful marketing partnership align on the key questions and concerns for your end goal and choose a long-term results-oriented marketing partner who understands your challenges and has a solution to solve them. 3 An Inbound Approach Before you get started crafting your RFP take a comprehensive look at your marketing goals and your plan to achieve them. Do you have tools to attract convert close and delight customers along with a mechanism to measure the impact of your efforts Taking a cumulative view of your needs will help you choose the right partner with the right tools to increase your leads customers and ultimately .