tailieunhanh - How to Use Online Video for Marketing: A Beginner’s Guide

Video is a powerful medium that many business folks timidly avoid. After all, it can appear very complex! What tools do I use? How do I know what to make? How on earth am I going to explain the value of this to my boss? If you answer these questions, video can be a major asset to your business. Appealing to both audio and visual senses, video is powerful, emotion-evoking content that people love to share. Marketers can use video to generate traffic to their websites, build brand buzz, generate inbound links (which can help with SEO) and grow social media. | How to Use Online Video for Marketing A Beginner s Guide HubSp t Web Follow @HubSpot Subscribe to HubSpot on YouTube http HubSpot Want to learn more about using video for marketing Download the full Video for Marketing Kit which includes an on-demand webinar full of information about live streaming video video podcasts and ways to make your video go viral. Table of Contents Introduction Why Use Video for Marketing Part I How to Develop Your Video Idea Decide What Type of Video You Want to Create Set Your Video Goals Storyboard Your Video Part II How to Record Quality Video Set the Scene for Your Video Use Specific Camera Shots and Film Techniques Record Quality Audio Use Good Lighting Part III How to Edit Your Footage Use Video Editing Tools Import Your Video Into an Editing Tool Choose Your Content and Clips Edit Your Clips Together Develop Advanced Audio Editing Skills Export Your Video Into a Sharable File Format Part IV How to Publish and Promote Video Upload to YouTube and Other Video Sharing Sites Promote Your Video Part V How to Measure Your Video s Success Website Traffic Direct Traffic or Company Search Traffic Social Media Reach YouTube Channel or Blog Subscribers Leads and Customers Resources and Video Examples Learn More About Video Popular Videos by HubSpot Video Equipment Options List Page 2 of 18 Tweet this eBook Why Use Video for Marketing Video is a powerful medium that many business folks timidly avoid. After all it can appear very complex What tools do I use How do I know what to make How on earth am I going to explain the value of this to my boss If you answer these questions video can be a major asset to your business. Appealing to both audio and visual senses video is powerful emotion-evoking content that people love to share. Marketers can use video to generate traffic to their websites build brand buzz generate inbound links which can help with SEO and grow social media reach. This eBook answers the basic .