tailieunhanh - Business Plan for 1999 December 1998 - 4905 Del Ray Avenue, Suite 304 Bethesda, Maryland 20814

“Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance such as cost, quality, service and speed[4].” The key words in the preceding definition are the italicized ones. BPR advocates that enterprises go back to the basics and reexamine their very roots. It doesn’t believe in small improvements. Rather it aims at total reinvention. As for results: BPR is clearly not for companies who want a 10% improvement. It is for the ones that need a ten-fold increase. According to Hammer and Champy [4],. | Business Plan for 1999 December 1998 4905 Del Ray Avenue Suite 304 Bethesda Maryland 20814 Phone 301-652-3556 Fax 301-652-3557 Email sethandbarry@ Honest Tea Business Plan - December 1998 TABLE OF CONTENTS Mission Statement .4 Executive Summary .5 Company Story .6 Product description .6-8 Flagship line of flavors and new flavors for Production and manufacturing .9-10 Market Opportunity .10 Profile of target customer .12 Market research and market response .13-16 Marketing and Distribution .16 Distribution and promotion .16-17 Packaging and pricing .17 International markets .17-18 Product development and future products .18 Statement and aspirations for social responsibility .20-21 Financial Statements YTD and Projections .21-23 The Investment Opportunity .24 The Financing History .24 Exit strategies .25 Investment risks .25 Competitive Advantage .25-26 A Parting Thought .26 2 Honest Tea Business Plan - December 1998 Mission Statement Honest Tea seeks to provide bottled tea that tastes like tea-a world of flavor freshly brewed and barely sweetened. We seek to provide better-tasting healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers employees suppliers and stakeholders which are as healthy and honest as the tea we brew.

• Tài chính doanh nghiệp
• opportunistic infection
• Sub Saharan
• Antiretroviral adherence
• antiretroviral treatment
• Antiretroviral treatment
• HIV associated
• BMC Pulmonary Medicine
• Obstructive lung disease
• Adipose related inflammation
• HIV infected individuals
• Reversible airflow obstruction