tailieunhanh - Asian Journal of Food and Agro-Industry

Additionally, demography is especially of interest to marketers as it is important to see how pop- ulation is changing in number and distribution of gender, age and other demographic characteris- tics and variables. Family structure, marriage and divorce rates of individual counties also have effects on consumption habits; for example, couples with children have many more health con- cerns when buying food than singles. The presence of children in the household has been regard- ed as a significant factor, which positively influences consumers’ organic food attitudes as well as buying behavior (Essoussi and Zahaf 2008). Moreover, children have effects on changing the buying decisions. | . . GO ORGANIC As. J. FoodAg-Ind. 2009 Special Issue S363-S367 a 1HAILAiJ Asian Journal of Food and Agro-Industry ISSN 1906-3040 Available online at Consumer Knowledge and Perception about Organic Food a Challenge for Consumer Education on The Benefits of Going Organic. Nur Fathonah Sadek and Yuananda Parama Oktarani Department of Food Science and Technology Faculty of Agricultural Technology Bogor Agricultural University Bogor Indonesia. Author to whom correspondence should be addressed email Abstract Organic is the one of the fastest growing agricultural markets due to consumer s increased concern about their own health the environment and the reported crises and emergencies worldwide on food safety and environmental issues in recent decades. It has now became an alternative for an increasing number of consumers that are worried about the presence of chemicals residues and the negatives consequences on the environmental caused by chemical intensive production methods. To explore the potential market for customers it is important to know how consumers relate issues of food quality and food system. The aim of this project is to educate in depth the behavioural process of customers with respect to organic food. It identifies the beliefs and positives as well as negative attitudes on organic food of consumers who buy and do not buy organic food the impact of those attitudes on food choice for consumers who buy and do not buy organics food and to model consumer s food choice behaviour with respect to organic food. The result indicates that consumer s interest in organic food is influenced by their belief that organic food is better for health and the environment. This may provide a basis for worldwide education on the benefits of going organic. Keywords organic food consumer knowledge consumer perception education health environment As. J. FoodAg-Ind. 2009 Special Issue S363-S367 Introduction 364 The market for organic food has increased considerably .