tailieunhanh - magic words that bring you riches phần 10
Các kiến nghị kiểm soát được các kết quả của quá trình đánh giá rủi ro và cung cấp đầu vào cho quá trình giảm thiểu rủi ro, trong đó khuyến cáo kiểm soát an ninh thủ tục và kỹ thuật đánh giá, ưu tiên, và thực hiện. Cần lưu ý rằng không phải tất cả các đề nghị có thể điều khiển có thể được thực hiện để giảm tổn thất. Để xác định những người thân mà | MAGIC WORDS THAT BRING YOU RICHES It s SO instructive to see many examples of great sales letters from some of America s creative geniuses. You ll learn to write better copy by modeling these letters. Hie 100 Greatest Adverflsements by Julian Lewis Watkins There is much to glean from great ads which pulled profitable results for long periods of time. These full-page space ads run for years in newspapers and magazines throughout the . show how you can sell virtually anything in a space ad. Products depicted include cars correspondence courses soft drinks toothpaste shaving cream soap diamonds insurance and of course books. You ll get lots of new ideas from the advertisements included here. Million Dollar Mailings by Dennison Hatch founder and editor of Who s Mailing What with a foreword by Axel Andersson the legendary direct marketer who conceived the idea for the book. This new publication contains 71 fully illustrated mailings of today. To qualify for inclusion the mailing has to be a control for 3 years or longer. 60 direct marketing superstars reveal their thinking behind mailings which have been the most powerful during the last decade. Discover how to 9 Apply 26 design tips to lift response 9 Interrupting the key to successful advertising 9 Use double post cards profitably 9 Use direct mail profitably and why it is the second largest medium with billion spent on it. Only newspapers receive a larger share of the advertising pie approxi- 1 mately billion 4 These winning ad creations are all winners of an Axel Ị award named in honor of Axel Andersson. Every part of the mail I 282 I i HERE ARE THE BEST BOOKS EVER WRITTEN ON MARKETING offer is included in the book and photographed beautifully including order card envelope brochure and lift letters. I debated on whether to include any of my books on the list. At first I was not going to. But some close friends in direct marketing felt the greatest marketing books would not be fully represented unless I
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