tailieunhanh - Convert - Designing Websites to Increase Traffic and Conversion Part 4

Làm bài tập tương tự cho các sản phẩm hoặc dịch vụ của bạn Thay vì nhìn vào công cụ này, mô tả nó như thế nào giải quyết một nhu cầu hoặc vấn đề đối với người mua nó Danh sách như nhiều vấn đề như bạn có thể, và nhà nước giải pháp cho mỗi vấn đề. | MUAZO I 71 lost. Lines are frequently replaced after a few months. From an SEO perspective this raises a significant problem. A page dedicated to a particular line of products will eventually disappear so the value of in-bound links will be greatly reduced. FIGURE 5-4 The Muazo site is style-led but is short on content for search engines. Muazo needed a content strategy that could help the site build incremental value for search engines and which could also attract more customers to buy the current products. Where Is the Market on the Awareness Ladder The existing market is entirely Step 3 to Step 4 people who know the specific brand they want to buy. Because the products are quite exclusive the site can attract people 72 I CHAPTERS WORKING THROUGH THE AWARENESS LADDER who are actively searching for somewhere to buy them. However by definition the markets for these exclusive items are also quite small. There is often a lot of business to be found at Step 2 and Step 1. So I will always ask what the up-stream markets could be looking for. Strategy Permanent Landing Pages I considered what people who have a problem for which one of Muazo s exclusive products may be looking for. What is their immediate need I investigated a range of possible search terms including the more generic birthday gifts for guys a Step 1 phrase looking for initial ideas and terms including sunglasses and headphones which are more like Step 3 . Figure 5-5 shows my keyword analysis for the gifts for guys and headphones wallets and sunglasses segments using the same method as before. There are several attractive terms offering useful traffic with relatively low competition. birthday gifts for guys SEO Traffic Broad Title Comp SEOT7TC2 80 58 unusuti eyHWHHi SEO Traffic Broad Trtto Comp SEOT7TC2 49 56 2480 084 52 3106 51 unique gift for boyfriend 1386 1380 72 78 inter esting watets 1 68 111 1363 55 birthday gifts for brother 12 18 1460 57 14 unusual walets 6 72 227 1304 12 unique gifts for guys .