tailieunhanh - Financial integration in europe a pril 2012

In comparison with quantitative testing, qualitative testing enables us to gain more insight into “why” participants are feeling a certain way or saying certain things. In qualitative testing, the facilitator is an active participant and is immersed in the subject matter during the testing sessions, so further exploring of ambiguous responses can occur in order to have a clear sense of what the consumer says and means. A primary purpose of qualitative research is to generate suggestions and recommendations. The reactions we don’t anticipate from consumers are often as important as—or more important than—the ones we do. Qualitative research yields. | EUROPEAN CENTRAL BANK FINANCIAL INTEGRATION IN EUROPE APRIL 2012 m c o to co H m z EUROPEAN CENTRAL BANK EUROPEAN CENTRAL BANK EUROSYSTEM In 2012 all ECB publications feature a motif taken from the 50 banknote. FINANCIAL INTEGRATION IN EUROPE APRIL 2012 European Central Bank 2012 Address Kaiserstrasse 29 60311 Frankfurt am Main Germany Postal address Postfach 16 03 19 60066 Frankfurt am Main Germany Telephone 49 69 1344 0 Website http Fax 49 69 1344 6000 All rights reserved. Reproduction for educational and non-commercial purposes is permitted provided that the source is acknowledged. Unless otherwise stated this document uses data available as at 20 March 2012. ISSN 978-92-899-0827-6 online