tailieunhanh - The Jack Welch Lexicon of Leadership phần 5

Welch coi là quá phê duyệt một trong những không may các sản phẩm của bộ máy quan liêu. Trong nỗ lực của mình để loại bỏ tệ quan liêu đã được làm chậm lại công ty, ông đã tìm cách giảm bớt thủ tục giấy tờ không cần thiết, chấp thuận, bản ghi nhớ, | THE JACK WELCH LEXICON OF LEADERSHIP 73 Customer-Centered Vision What Jack Welch expects all GE leaders to have. Welch was always focused on customers but that imperative was not always a part of the list of GE values. In 1999 after the GE CEO learned that some customers were not feeling the benefits of Six Sigma Welch made sure that GEers would learn a valuable lesson. After delivering a no-nonsense message to his senior managers he made sure that customers would never be forgotten. The next version of GE s list of nine values included three statements that prominently mentioned the customer and being customer-focused . Customer Satisfaction One of the keys to the company s success. Welch made customer satisfaction central to many of his key company-altering programs and initiatives. The most recent version of GE s values mentions the customer in one-third of its value statements including the top two . Welch made customer satisfaction the key to determining the success of GE s Six Sigma program. Throughout his tenure he used the metaphor of family grocery store to describe how a company should approach its customers. The same principles apply to a 500 billion business if the stuff on a grocery store shelf is stale or not exactly right customers will not be happy. In Welch s view of the world where business is simple it should be no more complicated than that. 14 THE JACK WELCH LEXICON OF LEADERSHIP D Decimal Points In explaining the concept of Stretch Welch told GE staffers to reach for the stars and not get caught up in decimal points they re a bore . He urges all managers to set aggressive growth targets and to celebrate when they get close. By disdaining the decimal point and driving Stretch throughout the company Welch and GE achieved a remarkable string of record-setting years. Under Welch double-digit growth was the cost of admission see also Budgets and Stretch and Stretch Goals . Defect What Six Sigma is designed to eliminate. It is any instance or event

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