tailieunhanh - No Lie—Truth Is the Ultimate Sales Tool phần 5

"Trong lịch sử của giải đấu," người quản lý nói chung có thể nói. "Có thể". "Đó là loại quốc phòng chi phí cho chúng tôi trò chơi. Và có gì bạn có thể nói về điều đó "" Không có là không. Tuy nhiên, ông có thể đánh một quả bóng chày xa hơn bất kỳ người đàn ông còn sống:t. Ông giữ kỷ lục chạy hầu hết các nhà trong một mùa, 66 chuyên nghiệp | Skeleton Protocol Step 6 Balancing Act 67 In the history of the league t fie er eiail manager mg fit say. Probably. That kind of defense costs us games. And there s nothing good you can say about that. No there isn t. But he can hit a baseball farther than any man alive 400 500 even 600 feet. He holds the professional record for most home runs in a season 66. In the minor leagues. In a shortened season. His swing is perfect for that short left field wall in Fenway Park and he creates more drama striking out than anyone else on your team does hitting a home run. Between the Dr. Strangeglove nickname and the home run record and the tape-measure shots he s become a legend. He got a standing ovation for catching a hot dog wrapper that drifted down from the upper deck. For all his errors for all the criticism he s still the most popular player on the team. He s even got his own radio show. The bottom line is that he puts people in the seats and with an eighth place team you re going to make a lot more money with Doctor Strangeglove than without him. Like the Franklin close the Stuart scale involves putting the positives on one side of the scale and the negative on the other. However the significant point is the weight the importance of the positives versus the negative not the number of positives versus negatives. If you can t find a way to make a particular skeleton dance by itself ask yourself if you can brag about the product or the service on balance negative and all. Even if there s nothing positive to say about being a worldclass rotten first baseman on balance the picture is extremely positive. Stuart always ended up coming back for another season. And every year he made more money than the year before. 68 No Lie Truth Is the Ultimate Sales Tool No Apologies The key to using the Stuart scale in a call is never to apologize. We ve all seen salespeople grudgingly apologetically admit to a product negative usually when forced into it. Okay sure unfortunately our .