tailieunhanh - HTML cơ bản - p 23

204 Chapter 4: Using HTML solicitations—come from and what tools are used to create them. The answer is: from email marketing Constant Contact is one of the more popular email marketing services. A Constant Contact customer creates and maintains a database of email recipients with the service and composes formatted emails using Constant Contact’s web-based editor and online templates. Constant Contact charges a monthly fee for its service based on the number of recipient email addresses. Constant Contact’s approach is to build an email as a series of sections or blocks. Rather than bringing the entire email message into the editor,. | 204 Chapter 4 Using HTML solicitations come from and what tools are used to create them. The answer is from email marketing Constant Contact is one of the more popular email marketing services. A Constant Contact customer creates and maintains a database of email recipients with the service and composes formatted emails using Constant Contact s web-based editor and online templates. Constant Contact charges a monthly fee for its service based on the number of recipient email addresses. Constant Contact s approach is to build an email as a series of sections or blocks. Rather than bringing the entire email message into the editor only one block is edited at a time. The editor has many of the same features as other WYSIWYG editors including a button for directly editing a block s HTML content. Figure shows the beginning of the editing process for a newsletter with the introductory paragraph being edited. The section being edited Figure Editing an HTML email using Constant Contact 3. Spammers do not use commercial email marketing services. They use custom spamming software that directly connects to outgoing email servers. Such spamming software is installed by Internet worms and other malware on the ordinary computers of unsuspecting users. From the Library of Wow eBook HTML Email 205 appears in the center of Figure . Instead of a typical toolbar Constant Contact provides a tool palette in the left sidebar. At the bottom of that palette the button that activates HTML editing mode is circled. HTML editing mode exposes the HTML source of your email. Like most generated HTML the code is a bit dense. It includes Constant Contact s special tags for inserting the recipient s name and other mail-merge features. To work with the HTML it is useful to copy the source code into a dedicated HTML editor and then paste it back into Constant Contact when done. It is also useful to download Constant Contact s Code View Users Guide and become familiar with its