tailieunhanh - Supply Chain Management New Perspectives Part 13

Tham khảo tài liệu 'supply chain management new perspectives part 13', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Web Technologies and Supply Chains 467 connecting with other people. It supports a more socially connected society and builds on characteristics such as openness participation cooperation community and collaboration. Web necessitates a shift in the philosophy of society to one where we aren t just using the Internet as a tool - but we are becoming part of it. There are a number of areas that web tools and technologies can be used to enhance supply chain communication. The types of supply chain activities that web may be particularly beneficial to include activities such as marketing and advertising collaborating and strengthening relationships with customers and suppliers information and knowledge transfer delivering added value to products and services networking and research. Examples of specific supply chain applications are provided in Table 1. Web Tool Example of Supply Chain Application Blog Blogs can be used for internal and external communication. For example they can be used for delivering news on business developments showcasing products and services sharing expert advice opinions and frequently asked questions FAQ gathering customer feedback and building a loyal customer base. Wiki Wikis can support organisations in document sharing and collaboration and for encouraging communication knowledge transfer and collective intelligence amongst people involved in supply chain. Forum Discussion Board Forums or discussion boards can be used to make business connections share information exchange views and seek advice on business-related matters where companies may lack the expertise. Really Simple Syndication RSS Feed RSS make it more efficient for organisations people to check for new content on the web. As new content appears on relevant internal and external websites the user is updated and the information is delivered. This is useful for market research and information knowledge transfer. Social Networking Social Networking sites are particularly