tailieunhanh - [Kinh Tế Học] Market Research - Nghiên cứu thị trường Phần 7

ị trường trong kinh tế học được chia thành ba loại: thị trường hàng hóa - dịch vụ (còn gọi là thị trường sản lượng), thị trường lao động, và thị trường tiền tệ. | Competitor Research Research Market History Audit Current Competitors Auditing current competitors Identification of rivals from which you are gaining business and to which you are losing business New Competitive Threats Audit - - - . . - . . - . . . New Technology - Converging Markets Threat What price changes in other technology markets appear to influence our sales Is this effort changing Which new technology or service is starting to be considered as a substitute for our product or service by consumers Is this occuring in any particular usage situation or by any particular group of buyers Are our existing channels encouraging such sub What is our closest new technological or service competition Who is the major mover and shaker in this new industry What appears to be its current objective and strategy What is its growth rate What has been its effect on our sales What further threat does it pose What constraints does it face Channel Integration Threat Which supplier is most likely to become a downstream direct competitor in the near future Why How would it do it Is there any evidence of this occuring Which customers are most likely to become upstream do-it-themselves competitors in the near future Why How would they do it Does any evidence of such plans exist Competitor Takeover - Merger Threat Which mergers takeovers or trading coalitions among competitors or from inside pose the greatest threat to our position What evidence exists that this is likely to occur A Competitive Analysis Template Research Market History Audit Current Competitors Evaluate w respect to Financial Position Market Position Product Position Price Position Inbound Logistics Production Process Outbound Logistics Trade Relations Advertising Promotions Sales Force .