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Finally, promotion—what marketing is often stereotyped to mean—is how to spread the positive word about the product to influential people and potential customers. Surprisingly, promotion is a small part of a business analyst or product manager’s time (maybe 10–20%). So, marketing plans define much more than what the ads will look like or what promotional deals will be made. Also, note that the four Ps of marketing apply to almost anything. There is always a product (HR web site), a price (free), a placement (intranet), and a promotion (email) for it. But when the business perspective is dealt with alone, it shows only one-third of what’s needed. The quality of a. | Compete Different BUSINESS MODEL PROJECT MANAGEMENT FOR APPLE S CLASSIC IPOD Copyright 2012. Dr. Rod King. rodkuhnking@ http http RodKuhnKing Visually Organize and Manage the World s Knowledge Systems and Projects Buy the ebook - The Business DNA Model for Business Investors Mentors and Startups - for 8. Visit http 6NFFE Business Model Project Management Is A Visual Management Innovation That Focuses on the Unique Concept of One-Page Business Model Planning Marketing and Performance Management Copyright 2012. Dr. Rod King. rodkuhnking@ http http RodKuhnKing Visually Organize and Manage the World s Knowledge Systems and Projects Buy the ebook - The Business DNA Model for Business Investors Mentors and Startups - for 8. Visit http 6NFFE The Vision of Business Model Project Management Is To Visually Organize and Manage The World s Knowledge Systems and Projects Copyright 2012. Dr. Rod King. rodkuhnking@ http http RodKuhnKing Visually Organize and Manage the World s Knowledge Systems and Projects Buy the ebook - The Business DNA Model for Business Investors Mentors and Startups - for 8. Visit http .