tailieunhanh - CAPSTONE PROJECT REPORT DEVELOPING THE BUSINESS STRATEGY FOR VIETTEL MOBILE IN VIETNAM FOR THE YEARS 2011-2015 by Trương Trung Nghĩa

To conduct the complete top-down and competitive analyses, develop alternative strategies and select a prioritized set of strategies that will ensure a competitive advantage for Viettel mobile in the period of 2011-2015. Subject & Scope of the study - Subject: Viettel group & other competitive companies in the mobile telecommunication industry. - Scope: Basing on specific statistics on the macro environment, industry and organizational environment of the Viettel from 2005 to 2010 and orientation until 2015 | THE CAPSTONE PROJECT DEVELOPING BUSINESS STRATEGY FOR VIETTEL MOBILE IN VIETNAM FOR THE YEARS 2011-2015 - Group 9 Introduction Necessary Objective To conduct the complete top-down and competitive analyses, develop alternative strategies and select a prioritized set of strategies that will ensure a competitive advantage for Viettel mobile in the period of 2011-2015. Subject & Scope of the study - Subject: Viettel group & other competitive companies in the mobile telecommunication industry. - Scope: Basing on specific statistics on the macro environment, industry and organizational environment of the Viettel from 2005 to 2010 and orientation until 2015. Study Approaches Qualitative & quantitative; Statistical & analytical analyses Structure of the study Chapter 1: Theoretical foundation of strategic management - Concept & role - Stages of strategic management - Models and matrices used Chapter 2: Analysis of business activities of Viettel - Introduction to Viettel Group - . | THE CAPSTONE PROJECT DEVELOPING BUSINESS STRATEGY FOR VIETTEL MOBILE IN VIETNAM FOR THE YEARS 2011-2015 - Group 9 Introduction Necessary Objective To conduct the complete top-down and competitive analyses, develop alternative strategies and select a prioritized set of strategies that will ensure a competitive advantage for Viettel mobile in the period of 2011-2015. Subject & Scope of the study - Subject: Viettel group & other competitive companies in the mobile telecommunication industry. - Scope: Basing on specific statistics on the macro environment, industry and organizational environment of the Viettel from 2005 to 2010 and orientation until 2015. Study Approaches Qualitative & quantitative; Statistical & analytical analyses Structure of the study Chapter 1: Theoretical foundation of strategic management - Concept & role - Stages of strategic management - Models and matrices used Chapter 2: Analysis of business activities of Viettel - Introduction to Viettel Group - Business situation 2005-2010 - Business environment analyze Chapter 3: Strategy selection & Implementation solutions - Vision & mission - Strategic identification & selection - Implementation solutions & processes Chapter 1: Theoretical foundation 1. 1. Concept & role of strategic management . Concept There exist many definitions of strategic management It is now understood to be both a scientific definition & is an art and science of planning, organization implementation and evaluation strategies. . Roles Help to identify opportunities and threats; Help managers and employees to understand what needs to be done to achieve success Enable firms to match the proposed plan with the external environment; It is in the direction of future actions Consider as the state of art in business administration . Types of strategy: Corporate & business Chapter 1: Theoretical foundation (2) 1. 2. Stages of strategic management External Environment Strategic Intent Strategic Mission .