tailieunhanh - marketing sherpa comPractical Know-How and Case Studies Marketing Inspiration for 2003

Tham khảo sách 'marketing sherpa compractical know-how and case studies marketing inspiration for 2003', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | . XIIỊ _ x-V sTx Practical Know-How and Case Studies 3 marketing Marketing Inspiration for 2003 Top Marketers Reveal Their Learnings Monday I Brenda cross-promotes belts on the shoe web page Tuesday I 837 more belts sold online Winning on the Web SMARTER MARKETING WHATWILLYOU DO WITH YOUR WEBTRENDS Small Actions. Big Results. While analyzing web visitor behavior in her WebTrends Brenda noticed that after buying shoes people we re clicking back to the home page and then to the belts page. So she added a direct link from the shoes to the belts. A simple act of pure genius. INSIGHT BY WEBTRENDS I GENIUS BY YOU Get the guide to marketing genius Web I REN DS web analytics from NetlQ ISBN 1-932353-04-6 Sponsored by WebTrends Table of Contents - Page ii Table of Contents Table of Contributors - by first name with quote T able of Companies - with quote Introduction by Anne Part I General Part II Planning and Campaign Part III Learning from Part IV Part V Integrated Multichannel and Offline Part VI Marketing T Part VII Internet Marketing - General Tips Part VIII Website Design T Part IX ROI Metrics Part X Budgeting Part XI Part XII Part XIII Part XIV Positioning Niche Marketing Part XV Email Part XVI Marketing with Email Part XVII PR Part XVIII Business-to-Business Part XIX Online Publishing Business - Ad Content Part XX Search Engine Part XXI Market Part XXII Partnerships Part XXIII Customer Service Customer Part XXIV Referral Part XXV Growing Your Consultancy or Agency End Quote - One to Grow More Resources Practical Marketing Reports from Table of Contributors - by first name