tailieunhanh - Marketing Research Exercises

.Paurav Shukla Download free ebooks at 2 .Marketing Research – Exercises © 2008 Paurav Shukla & Ventus Publishing ApS ISBN 978-87-7681-439-7 Download free ebooks at 3 .Marketing Research – Exercises Contents Contents 1. Introduction to marketing research Solutions to chapter 1 questions Exploratory research design Solutions to chapter 2 questions Conclusive research design Solutions to chapter 3 questions Sampling Solutions to chapter 4 questions Measurement and scaling Solutions to chapter 5 questions Questionnaire design Solutions to chapter 6 questions Data preparation and preliminary data analysis Solutions to chapter 7 questions Report preparation and presentation Solutions to chapter 8 questions. | Essentials of Marketing Research Exercises Paurav Shukla Download free books at Paurav Shukla Marketing Research Exercises Download free ebooks at 2 Marketing Research - Exercises 2008 Paurav Shukla Ventus Publishing ApS ISBN 978-87-7681-439-7 Download free ebooks at