tailieunhanh - Corporate Social Responsibility The New Strategic Marketing Battle

This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to and purchase your own copy. Thank you for respecting the hard work of this author .Chapter 1: What is Corporate Social Responsibility (CSR)? A widely used definition of Corporate Social Responsibility comes from the World Business Council for Sustainable Development who states that it is the “continuing. | Corporate Social Responsibility The New Strategic Marketing Battleground by Chris Maloney http SMASHWORDS EDITION Copyright 2010 Chris Maloney Smashwords Edition License Notes This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person please purchase an additional copy for each recipient. If you re reading this book and did not purchase it or it was not purchased for your use only then please return to and purchase your own copy. Thank you for respecting the hard work of this author Chapter 1 What is Corporate Social Responsibility CSR A widely used definition of Corporate Social Responsibility comes from the World Business Council for Sustainable Development who states that it is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce their families and the local community and society at large. World Business Council for Sustainable Development 1999 The Corporate Responsibility Index 2007 states that Corporate Social responsibility is achieved when a business adapts all of its practices to ensure that it operates in ways that meet or exceeds the ethical legal commercial and public expectations that society has of business. Corporate Social Responsibility is closely related to ideas such as sustainability corporate citizenship the triple bottom line socially responsible investment and corporate governance. The Prime Ministers Community Business Partnership 2007 It can be measured using instruments such as the Corporate Responsibility Index and the Dow Jones Sustainability Index. In recent times a number of corporate frauds . Enron HIH have demonstrated that a singular goal of profit maximization can lead to unethical conduct. Chakraborty et al 2004 showed that a profit maximization focus can trigger a variety of .