tailieunhanh - ALL EMPLOYEES ARE MARKETERS by Richard Parkes

About the Author Introduction Chapter 1 Marketing: A Love/Hate Relationship Chapter 2 Why it’s Important For ALL Your Employees to Have a Clear Line of Sight to Your Paying Customers Chapter 3 The Profit Growth Formula: Profit Growth = B + BA + TTF Chapter 4 The NEW P&L Chapter 5 All Employees Are Marketers & Every Act is a Marketing Act Chapter 6 It Doesn’t Happen By Accident! Chapter 7 There is Never a Right Time To Get | ALL EMPLOYEES ARE MARKETERS by Richard Parkes Cordock SMASHWORDS EDITION Copyright Richard Parkes Cordock 2009 First Published 2009 by ELW Publishing Bath UK ISBN 978-0955298622 Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced copied and distributed for noncommercial purposes provided the bookremains in its complete original form. If you enjoyed this book please return to to discover other works by this author. Thank you for your support. Post Script Contents About the Author Introduction Chapter 1 Marketing A Love Hate Relationship Chapter 2 Why it s Important For ALL Your Employees to Have a Clear Line of Sight to Y our Paying Customers Chapter 3 The Profit Growth Formula Profit Growth B BA TTF Chapter 4 The NEW P L Chapter 5 All Employees Are Marketers Every Act is a Marketing Act Chapter 6 It Doesn t Happen By Accident Chapter 7 There is Never a Right Time To Get Started. Start Now Post Script About The Author Richard Parkes Cordock is the best-selling author of Millionaire Upgrade Business Upgrade and Profit Upgrade. He is also the creator of the highly acclaimed Millionaire MBA Business Mentoring Programme and Enterprise MENTOR. Richard is the Managing Director of Enterprise Leaders Worldwide which provides coaching training and people development for executives managers and employees. Richard firmly believes that the success of any organisation rests in the hands of its people and with the right development and coaching of its staff any organisation can dramatically and rapidly increase its revenues and profits. Prior to founding Enterprise Leaders Worldwide Richard spent many years in the software industry and in a previous life was an accountant and a very bad one . He holds an MBA from the International University of Monaco and lives in Bath with his wife and two .