tailieunhanh - 20 Minute Sales Letter Secrets for ”Good Enough” Copy By Jason Fladlien

Most people make writing sales letters way too complicated. And for good reason - that's how they're taught. You probably got your instruction from someone who lives, eats, sleeps and breathes copywriting. So naturally, they're going to share with you every trick, tactic and method for enhancing your copywriting skills. Most of those tricks work. But the problem is: if you have a thousand tricks you "know about", which ones do you use for each sales letter? If you have too many options, it's too easy to not want to write the letter at all. or to take forever writing. | 20 Minute Sales Letter Secrets for Good Enough Copy By Jason Fladlien Published by JTD Creatives at Smashwords Copyright 2010 Jason Fladlien License Notes Thank you for downloading this free ebook. This free ebook may be copied distributed reposted reprinted and shared provided it appears in its entirety without alteration and the reader is not charged to access it. Intro Most people make writing sales letters way too complicated. And for good reason - that s how they re taught. You probably got your instruction from someone who lives eats sleeps and breathes copywriting. So naturally they re going to share with you every trick tactic and method for enhancing your copywriting skills. Most of those tricks work. But the problem is if you have a thousand tricks you know about which ones do you use for each sales letter If you have too many options it s too easy to not want to write the letter at all. or to take forever writing it. or the sales letter sucks because you tried to do too much with it. In most cases a simple straight to the point sales letter - especially for something you re selling for 47 or less - will be the best case. And it s also brain dead easy to write these. Here s how to do it. Start With the Offer The biggest reason most people write copy that doesn t convert is their readers leave the page before they even know what the offer is. That sucks So how do you remedy this You open your sales letter right up with the fact you re selling them something and why you think it s in their best interest to take a look at what you re offering and consider purchasing it. Let s do an example to illustrate this. If you re looking for an easy way to grow upside down tomatoes then what I have to offer you today just might do the trick. I ve painstak ingly put together a guide that shows all the great tips on how to grow upside down tomatoes and for a limited time I m making it available to you for only 17. I believe you ll find this to be worth much more than the