tailieunhanh - Preface Most small to medium-sized businesses struggle with marketing

Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center--ad hoc activities that don’t provide measurable results that can be tracked to the bottom line. This e-book defines our Strategic Marketing Process that businesses can use to standardize their daily, monthly and annual revenue-generating activities. It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales. If you’re a business marketer or executive, complete the Key Concepts and Steps section in each subject to improve your performance. | marketing . Tie your marketing sales to business strategy to improve performance throughout the year. For consultants marketers and executives. A PERFECT PLANNING TOOL FOR COMPANIES UNDER 100 MILLION IN REVENUE. Copyright 2006-2009 Moderandi Inc. All rights reserved. I Preface Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as a cost center--ad hoc activities that don t provide measurable results that can be tracked to the bottom line. This e-book defines our Strategic Marketing Process that businesses can use to standardize their daily monthly and annual revenue-generating activities. It covers more than just traditional marketing and ties together all go-to-market business activities strategic planning financial planning and measurement creative development marketing execution and sales. If you re a business marketer or executive complete the Key Concepts and Steps section in each subject to improve your performance throughout the year. Your team may also want to signup for a free subscription to our marketing how-to articles and tips at . If you re a consultant or service firm interested in our web-based consulting practice management software and tools based on the marketing process please visit us at . Our offering gives consultants the infrastructure and a license to deliver the services listed in the Key Concepts and Steps section of each subject of this e-book. Certified licensees can be Business consultants Marketing consultants with expertise in a specific function Sales coaches Advertising agencies Graphic design firms Marketing communications firms Web design development firms PR firms Aspiring entrepreneurs who are looking for a new business opportunity If you re interested in hiring one of our distributor consultants please visit consultants . For free marketing how-to articles and business .