tailieunhanh - Search Engine Optimization Practical Advice

This book is intended to empower entrepreneurs. By using this book as a guide, entrepreneurs can expect to see greater numbers of targeted traffic to their site(s). Why do organic search rankings matter? 1. For many people, search engines are the starting point for information on buying decisions. 2. There are billions of searches down every month and that number is growing. (Over nine billion searches in August, 2007 – a 28% increase from August 2006.) 3. It’s tough to buy | We have a Web site. Now What Part 1 On-Page Search Engine Optimization Practical Advice to Improve Your Online Marketing Efforts Contents Introduction 3 The Example Mayo Clinic - Sore Throat Google Search Results 4 Google Search Results with explanations 5 On-Page Search Engine Optimization Content 6 Page Titles 7 URLs 8 Header Tags 9 Link Structure 10 Internal Links 11 Images 12 Keywords Meta Tag 13 Description Meta Tag 14 Sitemaps 15 PDFs 16 Resources 17 Bonus 18 Introduction This book is intended to empower entrepreneurs. By using this book as a guide entrepreneurs can expect to see greater numbers of targeted traffic to their site s . Why do organic search rankings matter 1. For many people search engines are the starting point for information on buying decisions. 2. There are billions of searches down every month and that number is growing. Over nine billion searches in August 2007 - a 28 increase from August 2006. 3. It s tough to buy traffic. According to the search marketing report by Ad Age published in 2007 the click through rate of search engine advertisements is percent. Are there also off-page SEO items that I should know about Yes search rankings aren t just a result of good on-page optimization. Search rankings also take into account other factors that aren t directly in your control. My next e-book will cover off-page SEO items that influence search rankings. Why are there so many links This book is written for someone without a strong technical background. As such I ve provided links to any jargon I used throughout the book. If you re curious about a term follow the link for an explanation. FYI Links are in green text. To help with the technical learning curve I m providing an example of the search term sore throat and displaying the underlying source code from the corresponding web page from . By pointing out how the code appears on the high-ranking web site I hope it will allow you to understand the advice more quickly. .

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