tailieunhanh - business plan success

DO I NEED A BUSINESS PLAN? What's in a business plan? What makes a successful business plan? BUSINESS PLAN BASICS What's in a business plan? What makes a successful business plan? How do you write a business plan? GATHERING INFORMATION FOR YOUR PLAN BUSINESS PLAN MAINTENANCE Reviewing Your Plan Maintaining Your Plan DESIGN YOUR PLAN TO FIT YOUR BUSINESS THE ESSENTIAL CONTENTS OF A MARKETING PLAN PUBLIC RELATIONS MARKETING BB MEDIA GLOBAL GROUP EXTRAS: Business Plan Tools Resources About Tim Berry About Byron Burke. | PaloAlto Software By Byron Burke CEO of BB Media Global Group PaloAlto Software BB Media Global Group - 1 - BB Media Global Group PaloAltoSoftware PaloAlto Software Table of Contents DO I NEED A BUSINESS PLAN 3 What s in a business plan 3 What makes a successful business plan 4 BUSINESS PLAN BASICS 5 What s in a business plan 5 What makes a successful business plan 6 How do you write a business plan 6 GATHERING INFORMATION FOR YOUR PLAN 7 BUSINESS PLAN MAINTENANCE 8 Reviewing Your Plan 8 Maintaining Your Plan 9 DESIGN YOUR PLAN TO FIT YOUR BUSINESS 12 THE ESSENTIAL CONTENTS OF A MARKETING PLAN 14 PUBLIC RELATIONS MARKETING 15 BB MEDIA GLOBAL GROUP EXTRAS 16 Business Plan Tools 16 Resources 16 About Tim Berry 17 About Byron Burke 18 BB Media Global Group -2 - BB Media Global Group 3 PaloAltoSoftware PaloAlto Software Do I need a business plan Not everyone who starts and runs a business begins with a business plan but it certainly helps to have one. If you are seeking funding from a venture capitalist you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning. If you are approaching a banker for a loan for a start-up business your loan officer may suggest a Small Business Administration SBA loan which will require a business plan. If you have an existing business and are approaching a bank for capital to expand the business they often will not require a business plan but they may look more favorably on your application if you have one. Reasons for writing a business plan include o Support a loan application o Raise equity funding o Define objectives and describe programs to achieve those objectives o Create a regular business review and course correction process o Define a new business o Define agreements between partners o Set a value on a business for sale or legal purposes o Evaluate a new product line promotion or expansion What s in a business plan A business plan should prove that your business will

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