tailieunhanh - Detective Marketing

In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of | E MARKETING Fourth Edition Over 300 000 readers worldwide. The book that best-selling business writers read. Swedish business bible BRAND STRATEGY For fun and profit CLAES ANDRÉASSON Some really good examples of business metaphors tompeters Stefan Engeseth In today s highly competitive business world people are looking for a new creative edge. Based on the reader s own creativity this book can help you find that edge. The book has been called The book that best-selling business writers read and has more than 300 000 readers worldwide Internet download and books . Three editions have sold out for one simple reason YOU If you like it and spread the word there will soon be a fifth edition. You have the permission to print post and email the content of this book. Feel free to pass it on or discuss it with anyone you like. However you can t sell this book it is for free . Stefan Engeseth Author of Detective Marketing Stefan Engeseth is one of Europe s most creative business thinkers and a top-ranked speaker. Based in Stockholm Stefan has held lectures in Dubai New York Singapore Bombay Amsterdam London Brussels Prague and all over Scandinavia For more information about his books speeches consulting or blog go to 10 TIPS FOR BECOMING MORE CREATIVE 1 H ire people who have different talents than you. 2 Install a random control in the elevator so that everyone ends up on the wrong floor. Get a head start by pressing the wrong button today. 3 Exchange Filofaxes with each other. 4 Bring your children to work. 5 Invite your customers to participate in projects at an early stage. 6 Invite someone from the street to attend your next meeting. 7 M ix people in meetings for example sales people and marketing people. 8 Change the setting of the meeting. Why not hold your next meeting at a kindergarten 9 Create imbalance. Stand on one leg during a meeting and seek imbalance. Seek imbalance in the marketplace. 10 Use simple language. A good idea thrives on .