tailieunhanh - SOCIAL MEDIA AND BRAND AWARENESS - A CASE STUDY IN THE FAST MOVING CONSUMER GOODS SECTOR

Deakin’s MBA (International) is a distinctive MBA with an emphasis on management skills required in a global business environment. From a foundation in key business disciplines it develops the capability to respond confidently to the challenges of the international world of business. Deakin’s MBA (International) has been designed to give high- performing students an opportunity to gain industry experience as part of a world-class MBA. The MBA (International) is available to applicants who may not have had experience as a business manager. It includes an optional business practicum project unit which is completed in an operating business environment to equip you with valuable. | 2010 129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleâ University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010 129 - ISSN 1402-1773 - ISRN LTU-CUPP--10 1 29--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleâ University of Technology Bachelor Thesis C-uppsats Department of Business Administration and Social Sciences Division of Industrial Marketing e-commerce and Logistics ACKNOWLEDGEMENTS Many thanks to the respondents of the company in the single case study for taking time and energy to participate in this study and in the interview and to share valuable information so generously. I would also like to thank my supervisor Lars Backstrom for his constructive support and .

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