tailieunhanh - Influencer of power to change anything_6

Tham khảo tài liệu 'influencer of power to change anything_6', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 6 Harness Peer Pressure SOCIAL MOTIVATION I was part of that strange race of people aptly described as spending their lives doing things they detest to make money they don t want to buy things they don t need to impress people they dislike. Emile Henry Gauvreau 137 Copyright 2008 by VitalSmarts LLC. Click here for terms of use. 138 INFLUENCER When seeking influence tools that have an impact on profound and persistent problems no resource is more powerful and accessible than the persuasion of the people who make up our social networks. The ridicule and praise acceptance and rejection approval and disapproval of our fellow beings can do more to assist or destroy our change efforts than almost any other source. Smart influencers appreciate the amazing power humans hold over one another and instead of denying it lamenting it or attacking it influencers embrace and enlist it. THE POWER In 1961 when psychologist Stanley Milgram set out to find . citizens similar in disposition to what society believed were the crazy misfits blind fundamentalists and psychological wrecks who had marched Jews Poles and Romanies into the gas chambers at Auschwitz the world was surprised by what he discovered. In fact Dr. Milgram s findings were so disturbing that he fell under attack from every corner. Nobody wanted to believe the data. Mystified by what had happened in Hitler s Germany Dr. Milgram was interested in what type of person could be compelled to annihilate his or her innocent friends and neighbors. Naturally blind fundamentalists who followed unspeakable orders all in the name of political zealotry would be hard to locate in the suburbs of Connecticut. Nevertheless Milgram was determined to track down a few of them and put them under his microscope. Of course as a respectable researcher Milgram couldn t create circumstances under which his neighbors actually killed each other. But maybe he could trick subjects into thinking they were killing someone else when in truth their .

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